Marketing & Promotion

Marketing & Promotion to the Chinese Market

Deciding on the best approach to promote your company in the China market can be complicated; we work with you to simplify that process.

Avegrande’s local Marketing and Promotion services incorporate:

  • General promotion in both traditional media and online media in both Chinese and English;
  • Identification of sales and distribution channels, or direct marketing to end-customers;
  • Providing strategic advice to improve brand awareness in the China market, thereby improving overall outcomes over both the short and long-term.

Learn more about our Marketing & Promotion services below:

Marketing Strategy

Our expert team helps you develop a strategic approach that fits your industry, your targeted sector within the China market and your resources.   This strategy encompasses brand promotion using both traditional media and online (including social media) media channels in both English and Chinese.

We can assist in the identification of appropriate sales and distribution channels for your product/service and support your negotiations with relevant potential agents and partners. In addition, through our extensive network we can support your direct-marketing strategies towards end-customers.

Brand Profile Improvement

Ensuring that your brand is clearly visible and accurately presents your company’s philosophy is key to succeeding in a new market.  Customer profiles, geographic location and market trends are particularly important in China and we can keep you up-to-date with the most relevant information to ensure you make the correct decisions for your product.

After many years of working within the China market, we are in a very strong position to provide strategic advice and implementation planning to develop and/or boost your brand’s awareness across the market.

Product Reputation - Research & Analysis

Sometimes it is necessary to obtain objective information about your brand’s performance in a new market and through our 《Product Reputation – Research & Analysis service》, we can help you track your brand reputation, understand your consumers’ preferences and determine best practices. We can provide an exhaustive and analytical approach using a number of tools, including anonymous surveys, extensive research and interviews.

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